Do not expect bold and surprising patterns. Do not expect appliances and speakers that are necessary valued for their scale and amount of light. The products of BOSE make every effort to maintain their own discretion. Small, with classic and discreet lines, sober coatings, disappear in the environment. What remains (and is not small) is its sound quality, considered to be one of the closest perfections in the electronics world. Today, we find the BOSE technology wherever quality sounds are important: the Olympic Games, through the Broadway musicals, the Sistine Chapel, fly NASA space to Japans national theater. At home or on the road, great moments for small studios, in the big shops, the best restaurants, the most famous hotels in the world, we can feel the realism of the most respected name in professional sound: BOSE.
The story began in the 1950s, when the advent of jet avalanche caused a small problem: noise from turbines was so high that pilots could not communicate clearly with the base. The headphones were embedded in helmets but still the noise outside was huge. At that time Dr. Amar G. Bose. He was an Indian political refugee and doctorate in electronics and psychoacoustics from the famous Massachusetts Institute of Technology, known as MIT, which after a while discovered that, for any noise, if generated an inverse frequency known as Som One noise would interrupt and create a quiet field. Then he adapted a special microphone in the helmet to hear sounds from a circuit built and send the sound in the helmet. Result: For the first time in decades pilots could communicate with the base loud and clear. Noise Canceling headphones technology was born and still used in military and commercial aviation, communication of auto racing and hundreds of other applications, including headsets for listening to music.
A few years later, Dr Bose, unhappy with the results of stereotypes in technology and realism of live performances at the time, in 1964, created a company called Bose Electronics, to improve the quality of live audio reproduction. Soon, the little company developed a kind of speaker that propagated the sound over the environment. The handmade productions have initially been replaced by mass production, but limited. In 1968, Bose developed as a result of comprehensive research in design and psychoacoustics (the human sound conception) 901 Direct / Reflective Speaker System that reproduces 89% of the live voice that sounds like a concert. Dr Bose discovers led to a new design concept that optimized the emotional impact that a live performance should have. The new product has gained international recognition because of its innovations by building a new concept of audio reproduction. The introduction of ACOUSTICMASS technology redefined the entire relationship between the equipment size and sound quality. It was the beginning of a story of quality and success.
Today, BOSE produces small enough equipment to be hidden from the public and capable of producing sound with unrivaled quality.
In 1972, the company entered the professional market with the launch of equipment for musicians. It was also this year that the company developed Syncom Computer for acoustic measurement of voice and sound, ensuring a smoothness and reality in studio recordings. Over the decade, BOSE has also used millions to run its products on the Japanese market. In 1982 BOSE entered the automotive industry, in collaboration with General Motors, in the market for audio systems for cars (radio, speakers, equalizer and other equipment). In the following decade, the segment already represented 25% of the companys total revenue. Only in 1993, BOSE opened its first store in the town of Kittery, in the US state of Maine. Over the next few years, the company grew at an incredible rate by launching many revolutionary products and opening up new stores in many countries and becoming a global company. The US brand has a key principle that was used in several countries as the slogan: For BOSE, good is just the starting point.